583k+
Increase In Store Visits
58:1
Return On ROA Spend (ROAS)
$0.74
Cost Per Store Visit (CPSV)
Campaign Timeframe
12 Month SEO Campaign
Services
SEO Services, Web Design & Development, Social Media Marketing, Google Advertisement
Industry
Manufacturing
Inspired by European food markets, Ray and Beverly Berry founded The Fresh Market in 1982 to offer a warm, intimate grocery experience in Greensboro, North Carolina. Their first 14,000-square-foot store brought together fresh produce, hand-trimmed meats, an in-store bakery, floral stands, and old-world charm. It became the model for 166 stores across 22 states.
Today, The Fresh Market remains committed to providing fresh, high-quality foods, exceptional hospitality, and curated offerings for everyday meals and special occasions. Recognized by USA Today as the “Best Grocery Store in America” three years in a row, we continue to make eating extraordinary.
The Fresh Market, a premium specialty grocery chain with over 160 locations across 22 states, wanted to modernize its digital presence while staying true to its boutique brand values. The goal was to improve search visibility, drive online and in-store traffic, and enhance user engagement.
This included a website redesign to reflect its upscale in-store experience, SEO strategy to improve organic rankings, social media marketing to boost brand loyalty and product discovery, and Google Ads campaigns to target high-intent shoppers looking for gourmet foods, fresh produce, and seasonal offerings. The objective: elevate The Fresh Market as the go-to destination for fresh, curated grocery experiences.
When The Fresh Market partnered with us, our first step was to understand how their digital presence was performing. We conducted a full review of their website—evaluating its design, speed, mobile usability, and how effectively it connected with both users and search engines. The goal was to modernize the experience while staying true to the brand’s premium feel.
When The Fresh Market partnered with us, we began with a full digital audit to assess their website’s structure, performance, user experience, and search engine visibility. Our goal was to modernize their online presence while preserving the charm and quality of their in-store experience.
We conducted in-depth keyword analysis to identify high-value search terms shoppers use when looking for premium groceries, gourmet meals, and seasonal offerings. This ensured we targeted the most relevant and high-intent audiences.
Armed with strong keyword insights, we optimized on-page elements like metadata, headers, and copy. We also improved site speed, navigation, and mobile responsiveness—making it easier for visitors to discover products, find stores, and shop online.
To support both SEO and brand storytelling, we created fresh content that highlighted The Fresh Market’s signature offerings—from hand-cut meats and fresh-cut flowers to chef-prepared meals. Every page was designed to engage users and boost organic rankings.
We launched a backlink strategy to strengthen domain authority, securing placements on trusted food and lifestyle websites. This improved credibility, increased referral traffic, and reinforced The Fresh Market’s position as a leading specialty grocer.
To capture new audiences, we ran highly targeted Google Ads campaigns focused on location-based grocery searches, holiday offerings, and prepared meals. Simultaneously, we elevated the brand on social media with visually rich content, seasonal promotions, and community-focused storytelling—driving awareness and loyalty across platforms.
While many competitors saw declining numbers, The Fresh Market defied the trend and stood out as the only brand to see a rise in foot traffic, according to Placer.ai. In just 38 days, a carefully crafted digital campaign delivered outstanding results:
583,000 in-store visits were driven directly from paid media clicks
4% YoY growth in overall store traffic during the campaign period
Google Local Campaigns brought in an extra 12,000 daily visits on average
Achieved an extraordinary 58:1 return on ad spend (ROAS)
Maintained an impressively low cost per store visit of $0.74
The campaign’s impact didn’t go unnoticed—it won Best Local Campaign at the US Agency Awards 2024 and Best Local Search Initiative – PPC at the Search Engine Awards 2023. It’s also been shortlisted for two more honors at the Global Search Awards 2024 and Global Agency Awards 2024.
We couldn’t be happier with the results of this campaign. In just over a month, we saw over half a million store visits directly from digital ads, a 4% increase in year-over-year foot traffic, and an incredible 58:1 return on ad spend. The strategy, execution, and performance tracking were seamless from start to finish. Their team truly understands how to turn data into action and clicks into customers. Award-winning results speak for themselves—we’re proud to have partnered with such a forward-thinking and results-driven digital team!
Each click on your competitor’s site is a lost opportunity. Let us help position your brand as the top choice on Google. Schedule your free consultation today—no strings attached!
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